Pão da Gabi

Pão da Gabi is a bakery from Curitiba that specializes in handmade breads crafted with natural ingredients, celebrating the idea of real food made with care. The brand’s previous visual identity was packed with too many elements, which made it hard to read and recognize. That became the main challenge for the redesign: to create a brand that feels clear and approachable, yet modern and a bit playful, connecting with different audiences without losing its bold personality. The new visual identity was designed to stay legible and strong across every touchpoint, from the storefront sign to packaging and social media. The typography brings a clean, modern feel, easy to recognize from a distance while still carrying a warm, youthful energy. By stripping away the excess and focusing on clarity, the brand now stands out naturally in everyday life, inviting people in with simplicity, charm, and authenticity.