Tequería

Tequería is a laid-back Mexican restaurant specialized in tacos, created by Chef William Peters. The brand’s concept features a typeface with a Mexican-inspired feel, and the inverted “E” draws attention while reinforcing the playful word twist in the name. The symbol was designed to move away from obvious references while capturing the sunny, vibrant spirit of Mexico in a more subtle way. The idea of the five suns comes from Cinco de Mayo — a key date in Mexican culture that celebrates the victory of the Mexican army over the French forces at the Battle of Puebla. Highlighting the flexibility of the visual identity, the symbol can be used in combination with the logo or on its own, allowing for a wide range of creative variations and applications.