Beem Psicologia

The brand identity for Beem Psicologia was developed with the goal of creating a visual language that not only represents Adriana herself but also reflects her professional essence and the strength of her positioning in the field.

The two “E” letters in the logo are visually connected, symbolizing the bond between therapist and patient. Together with the chosen typography, the symbol brings a sense of lightness and flow to the brand, reinforcing its calm and empathetic character.