Moncloa Verão

Campaign developed to promote the summer launches Cocktail Box and Mocktail Box — kits featuring teas, accessories, and recipes for drinks with and without alcohol. The campaign was designed with a digital-first mindset, taking advantage of opportunities to reach new audiences through a modern and engaging tone. Both the visual identity and the messaging convey freshness, summer energy, and positivity. A dedicated photo shoot was produced for the campaign, along with videos for each recipe, created for social media, YouTube, and in-store screens.